When I first opened ACLAÍ back in 2013, after scraping together the capital required to open a gym from savings, loans, and selling my car, I kind of felt that the hardest part was going to be getting the doors opened on day one. Alas, I was mistaken. In reality, the most fun part of the early days was shopping for fancy gear, kitting out the gym floor, and imagining how busy things were going to be once those doors swung open on day one. The real difficulty came in the form of figuring out exactly what kind of a training facility was to be, what services we would offer (and which we would not offer), and the figuring out how to get people to know that we existed!
Continue reading “Building a Business Without Selling My Soul: Part 1”